Implementation Timeline

Starting at the end of this month, Ferrari will enable cryptocurrency transactions in European countries where such payments are legally recognized. "Our entry into the European market is a natural step after the positive reception of this alternative payment system in the United States," the company stated.

Industry Trend

This expansion aligns Ferrari with other major companies like Ralph Lauren, Adidas, Airbnb, Burger King, and IKEA, which have already adopted cryptocurrency payments in the U.S. Although a detailed overview for Europe is not yet available, Switzerland is notably advancing in the commercial adoption of cryptocurrency transactions.

Partnership Details

While Ferrari has not yet disclosed which cryptocurrencies will be accepted in Europe, it previously partnered with BitPay in the United States, a popular payment service provider.